If You’re a Realtor and you’re NOT working with Boomer Buyers, what’s stopping you?

Most Real Estate Professionals are unaware of the HECM for Purchase (H4P) program and are missing an opportunity to provide their active adult and senior clients with a powerful home purchasing option. Offering the HECM for Purchase (H4P) option to your active adult and senior clients allows them to leverage their purchasing power and potentially acquire their dream home, that previously seemed out of reach.

Facts about the H4P product:

  • It has been available since 2009
  • 22% of all sales in 2016 were from those individuals age 62+
  • 24% purchased senior related housing AND tend to purchase the newest homes (less upkeep)
  • Biggest Reason seniors move
  • To be near family and friends
  • Retirement
  • Downsizing


Two Big Reasons Realtors Should Learn About H4P

1) Increase Your BusinessDid you know there are 1.4 Million Realtors in the U.S? With the HECM for Purchase program you can increase your business, assist your active adult clients by offering them more home buying solutions AND be a “leg up” on your competitors.

2) Create Consistent Lead Flow- Did you know that boomers make up the fastest growing demographic in the U.S., and according to a 2010 U.S. Census Bureau population survey, the number of American’s age 55+ is 76.7 million? 52 Million of these boomers surveyed are NOT living in a home that meets their aging adult lifestyle for 2 distinct reasons.

  1. “I don’t have enough cash to afford a new home.” and
  2. “I can’t qualify for a traditional mortgage.”

These aging Boomers are looking for someone like you, a professional, to help them:

  • Upsize- Purchase a more expensive home with MORE options
  • Downsize – Purchase a smaller home with low maintenance
  • Rightsize- Purchase a home at the SAME price point, but with different amenities like single story, lower maintenance and lifestyle community.

The marketplace is huge and the demand for a creative purchase solution is growing as these aging Boomers navigate the risk of possibly outliving their money during their retirement years.